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These two pictures really speak to colorism. The first picture is of Beyonce.  The picture on the left is about how she really looks, and the picture on the right is a publicity shot.  The magazine shot is obviously a lot lighter.  Along with touching up photos of celebrities and making them look younger, they also sometimes lighten them.  I don't really see the purpose of this, only because they think that society wants to see lighter dark skinned people.  On the other hand, the second picture of OJ Simpson taken at the time of his trial.  For his picture, they darkened his skin. This was a huge controversy at the time. This goes with what I have been reading about.  Light is good. Darker is worse. So they darkened his skin.  They wanted to make him look darker and meaner and more of a monster.  They thought that darker dark skinned people are worse than lighter people.  He didn't pass the brown paper bag test, that's for sure.  I think that was the deal. Either way, lightening or darkening skin for publicity is ridiculous.